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Introduction

Your business brand has the exciting potential of being the operating principle for your organization, now and in the future. A Brand is more than just the type of font suite used, a variations of logos for various uses, and a choice of a color scheme. All of which supports the brand and creates a strong sense of connection and recognition with a brand's customers. Can you think of a Brand that you like?

There is a lot involved in a well-thought out brand development strategy...Read on.

Building a strong brand does not just include re-designing your logo. If it doesn’t involve your strategy, your message and  your emotional appeal, along with your visual identity – then it’s just not branding.

It can be a challenge to put your finger on exactly what it is that  your business  does and "why" you do it. It's difficult to evaluate your businesses worth, where your business fits into the online landscape of business today.

Brand Statements

You should include these strategy statements, they play an extremely important part in your strategic planning process -- or at least it should. 

Today's modern businesses have strong brand recall that requires you to show your purpose and /or promise down to the specific emotions you want your customers to feel when they think of you.

Your Brand Promise

What does your service do, or offer and for whom?

• Your Brand Values

What does your company stand for ex - are you environmentally conscious and do you provide a more sustainable solution to solve a problem? Your values are what makes your company unique...

• Brand Goals

What does your company accomplish for it's clients. Why should they purchase from you rather than your competitors?

• Brand Awareness represents how familiar your target audience is with your brand. Determine your path, decide what to focus on with paid or non paid advertising.

You want prospects to understand what your company does

This means explaining your offering in basic and clear terms.

- A Mission Statement is a statement of your goals, values and objectives.

This helps a company to respond to change and make decisions that align with it's vision. Values expressed by your company that  consumers like -because they believe in  their vision.

This doesn't happen overnight. Building brand loyalty takes time.

 - A good mission statement will not only explain your brand's purpose, but will also also have a connection with it's customers, over time.  

This connection with  your  clients  or customers who stay loyal to your company, increases your overall business profitability.

 MY MISSION STATEMENT:  #Website Designer

"I help professionals launch their first or next website so that their future clients can find them,  know like and trust them and  hire them over and over again and so recommend my services."

So when a design company says they can re-brand your brand….You need to ask them:

–  if they will interview with you and or your team?

–  do they know and understand your companies mission statement?

–  do they know what are the benefits and/or features of your businesses services or products?

Your mission statement should clearly express what your brand does, how it does it, and the why behind the brand. You can quickly sum this up in your mission statement by providing the following:

Brand Purpose: What does your service do, or offer and for whom?

Explain your company’s product or service offering. You want prospects to understand what your company does. This means explaining your offering in basic, clear terms.

Your explanation should answer the most basic questions like:    

• Are you selling a product or service?  

• Why would customers buy it?    

• How does your offering solve a problem for the client?

1. Record your answers to focus on how your product or service brings value to your buyer personas, otherwise known as your "target audience."

2. Identify the company’s core values.  You didn’t just make a product or service at random. Instead, you’re most likely motivated by a set of core values.

Core Values are deeply ingrained principles that guide a company’s actions.

By identifying core values that hold meaning on personal and organizational levels, you’ll have an appealing set to add to your mission statement.

3. Connect how your company's offering aligns with your values. So how can your company offering serve your core values? You need to draw a connection between the two in a way that makes sense to the public.

For example, if one of your core values is innovation, you want to frame your product or service as pushing boundaries and explaining how it helps customers innovate their lives or business practices.

Essentially, you’re taking the literal benefit of the offering and expanding it to serve a higher purpose.

4. Condense these statements into one. A mission statement can be as short as a single sentence, or as long as a paragraph, but it’s meant to be a short summary of your company’s purpose.

You need to state the what, who, and why of your company:    

What: The company is offering    

Who: Who you’re selling to    

Why: The core values have successfully conveyed your message

5. Make sure it’s clear & concise

Above all, your mission statement is a marketing asset that is meant to be clear, concise. It should clearly outline the purpose of your company's offering and show the common goals the company is working to achieve.

You should also have other team members or advisors read the mission statement and make adjustments if needed according to their recommendations. An annual review  of this is a good idea.

 Your brand identify is your understanding  of your clients, their needs and wants, their demographics, in their own type of language that they require for their business.

Both mission and vision statements are often combined into one comprehensive "mission statement" to define the organization's reason for existing and its outlook for internal and external audiences — like employees, partners, board members, consumers, and shareholders.

• The difference between mission and vision statements lies in the purpose they serve.

A mission statement clarifies what the company wants to achieve, who they want to support, and why they want to support them. On the other hand, a vision statement describes where the company wants a community, or the world, to be as a result of the company's services. So, a mission statement is a road map for the company's vision statement.

In Summary the main differences between a mission statement and a vision statement are:  

Mission statements describe the current purpose a company serves. The company's function, target audience, and key offerings are elements that are often mentioned in a mission statement.  

Develop a mission statement that summarizes your business goals, communicates your purpose, and connects with your target audience all combine to create your Business Brand Development.

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