Create Your Perfect Personal Brand Website

If you Google " How to Build a Perfect Personal Branding Website" you will find endless articles on the topic. This guide is different...read why.

Today let's explore how to actually build an effective branding website. The goal of this article is to help you feel confident when creating your own website. This is quite different than a product content or ecommerce led business.

A personal branded website helps with your long term business goals. Selling products of course, but building a successful business is achieved with your website goal of starting and nurturing a relationship with your audience, to get that know, like and trust feeling going.

In any industry there are hundreds of similar products to buy. And so on the internet, many many more. It doesn't matter what you are selling. You are the product they are buying.

So what is something no one else has? That would be YOU!

Products can't compete on their own, unless of course they are exceptional, unique or have a large advertising budget.

You are unique in your personality, your story, your image, and your voice.

Your personal branding website needs to show you in a professional and trustworthy way.

Learn the steps to creating a personal branded website that catches your target audience's attention and their interest in your business. You can tell people to trust you , but its is much more effective to show that others have trusted you in the past as stated clearly on your website in many testimonials.

Boost your Business with a Personal Branding Website and Boost your Business

1. A successful personal branding website not only needs to look great, it needs to load quickly, as well as provide your site visitors a stress-free experience.

2. You want to build a professional looking website that leaves your visitors feeling impressed and interested to learn more about your products and services.

Customer Core Pages

The must haves for your personal branded website:

1. A clean conversion-focused Home page that creates a great first impression & communicates who you are and what you do. It's the first thing that most of your website visitors will see as they navigate your website. You don't get a second chance to make a first impression, so your font choice, background colors, even your white spacing and your logo placement all count as part of the big picture.

2. An About page to provide more detail on who you are your values and your expertise. Also a great place to explain your motivation for becoming an entrepreneur or business owner.

3. A Portfolio page to show your best work, as a writer, designer, or developer etc.

4. A "Work with Me page" or a Services page to display the services and products you offer their prices, benefits & features etc.

5. A Testimonial page or Review page to show off your glowing testimonials you have received from clients.

6. A Contact page for interested potential clients to ask question or request additional information

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Your personal brand website is your digital business card online. It is your central hub for your content, your products & services you offer, where your audience comes to learn more about you and your business.

Disclaimer
Some of the sections of this site will allow you to purchase different products and services online provided by other merchants, and not us. Some of the links that we post on our site are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission.*

Your Brand Story:

Tell your own brand story. Start by exploring why you started your small business in the first place. What were the visions that shaped your values and your mission? What does your business stand for and how does it impact the lives of your customers? Not every brand will resonate with everyone. Your niche is important!

A Brand is much more than just the type of font suite used, variations of logos for various uses and a color scheme. All of which support the brand and create a strong sense of connection and recognition with a brand's customers.

There is a lot involved in a well-thought out brand development strategy. Find out more....

You are a multi-faceted person with your own unique message - your website should reflect that!

The challenge with personal brands is showing the hero of the story, while being driven by the needs of your targeted audience.

You can over come any site building challenges and put your best foot forward. Your visitors want to learn about your story and feel a connection to you before they are ready to buy your product or service.

Today's modern businesses have strong brand recall that requires you to show your purpose and /or promise down to the specific emotions you want your customers to feel when they think of you.

Do you show: Confidence, Excitement, Trust, Inspiration?

Your Brand Promise

What does your service do, or offer and for whom?

Your Brand Values What does your company stand for ex - are you environmentally conscious and do you provide a more sustainable solution to solve a problem? Your values are what makes your company unique.

Brand Goals What does your company accomplish for it's clients. Why should they purchase from you rather than your competitors? Do you teach and offer new products regularly that would be of interest to your target audience?

Brand Awareness represents how familiar your target audience is with your brand. Determine your path, decide what to focus on with paid or non paid advertising.

Explain your company's product or service offering. You want prospects to understand what your company does This means explaining your offering in basic clear terms.

Now you can see how to actually build an effective brand website as a business. Please contact me for inspiration on my website.

You are invited to a Website Audit that is done on Loom.

Please visit my contact page to book your audit. Kathryn.