Why Entrepreneurs Struggle with Influencer Marketing (and How to Fix It)

By: DG Digital Marketing Published on: 04/04/2025

Influencer marketing has become one of the most powerful tools for business growth, but for many entrepreneurs, it can feel like an uphill battle. You’re investing time, sending out products, and collaborating with creators, yet the results aren’t adding up. Sound familiar? You’re not alone. Many small business owners struggle with influencer marketing because they fall into common but avoidable mistakes, choosing the wrong influencers, running campaigns without a clear strategy, or fighting against ever-changing social media algorithms.