You Need This Instead

Someone recently told me:

“I messed around with Facebook ads, spent £30, and got 800 new followers. Not sure if it’s good… but I’m pleased.”

I mean it's good if you're looking to simply grow followers as opposed to making actual sales from your followers. Followers DO NOT equal currency.

You can’t cash in followers. You can’t build long-term trust with random likes. And half the time, you’re not even sure who followed you. Was it your ideal client or just some random dude, who liked that one piece of content.

So what do you actually need?

An email list.

• Where you build relationships and your own the audience

• Where you can actually sell to a nurtured audience

• Where you don't run the risk of losing all those followers you just brought.

When you use Meta ads, you have to run separate campaigns for everything:

• One for awareness

• One for traffic

• One for conversions

• One for lead gen

That’s a lot of time, effort, second-guessing and money!

Influencer marketing works differently.

You partner with someone with your ideal audience. They’ve done the groundwork. Built the trust. Warmed them up.

One campaign with the right influencer can deliver:

• Highly engaged followers

• Email signups

• Sales

• Long-term brand awareness

All in one go, you see they're not a big corporation simply rinsing you of that hard earned cash.

And instead of chasing people, they come to you. Ready, interested, and primed.

If you’re running a small business and tired of spending money on ads that just “might work,” it’s time to rethink where your efforts are going.

Because attention is great… but ownership is better.