5 Common Marketing Mistakes Florists Make (And How to Fix Them)

Are Your Marketing Efforts Falling Flat?

Florists pour their hearts into their designs, but when it comes to marketing, many end up frustrated and lost. If you're posting on social media, running promotions, and still not seeing results, you may be making some avoidable mistakes.

Here are the top 5 marketing mistakes florists make—and actionable ways to fix them today.

1. Relying Only on Social Media for Sales

Many florists think posting pretty pictures on Instagram is enough, but social media alone won’t drive sustainable sales.

Fix: Use a multi-channel approach. Combine email marketing, local partnerships, and an optimized website with your social media efforts to create a complete marketing ecosystem.

2. Not Having a Strong Google My Business Presence

Your customers are searching for “florist near me” right now—but will they find you?

Fix: Claim and optimize your Google My Business listing. Add updated store hours, high-quality photos, and positive customer reviews to increase visibility.

3. Ignoring Email Marketing

Your followers on social media don’t belong to you—but your email list does. Ignoring email marketing means leaving money on the table.

Fix: Start building your email list today. Send out exclusive offers, floral care tips, and reminders for important dates like anniversaries and birthdays.

4. Failing to Highlight What Makes You Unique

If you blend in with every other florist in town, why should customers choose you?

Fix: Define and market your unique selling proposition (USP). Do you source rare flowers? Offer stunning wedding arrangements? Have the fastest delivery? Make sure your customers know what sets you apart.

5. Not Tracking Results

Throwing money into ads or promotions without tracking what works is a recipe for wasted time and money.

Fix: Use simple tools like Google Analytics and Instagram Insights to track your best-performing content and campaigns. Focus on what brings real results.

Marketing That Works for Florists

Avoiding these mistakes can make a huge difference in your flower shop’s success. Focus on diversified marketing strategies, strong branding, and consistent engagement to build a customer base that keeps coming back.