Let’s be honest—posting pretty flowers and hoping people order isn’t a strategy.
If you’ve ever felt like your flower shop blends in or that your dream customers just aren’t getting it, you’re not alone.

The good news? Branding isn’t about logos and color palettes. It’s about helping people remember you.

And in today’s post, I’m going to share 3 simple, florist-friendly ways to help you stand out—without dancing, discounting, or burning out.

Section 1: Know What Makes You Different—and Say It Often

“If you confuse, you lose.” – Donald Miller

Most florists have something incredible going for them—years of experience, a unique style, a passion for sustainability—but they bury it in vague language like “custom floral design” or “beautiful blooms for all occasions.”

Here’s what to do instead:
✔ Get specific about what makes your flower shop different
✔ Repeat that message across your website, socials, and emails
✔ Use language your customers actually understand

Example:
Instead of “We do wedding flowers,” try:
“Obsessed with garden-style bouquets that look like they were picked that morning? Same. Let’s make some magic for your wedding day.”

Section 2: Share Stories, Not Just Stems

We all love a gorgeous arrangement—but what makes someone buy is the story behind it.

Whether it’s a surprise bouquet for a friend recovering from surgery or the tulips that remind someone of their late grandmother—stories connect, and stories sell.

Try this in your next post:

• Why was this bouquet created?

• Who is it for?

• What emotion or experience does it represent?

Even a simple caption like “These were delivered to a brand new mama—because flowers say ‘you did it’ better than words ever could,” creates connection.

Section 3: Show Up With Consistency and Confidence

You don’t need to be on every platform or post every single day. But you do need to show up consistently with a message that builds trust over time.

Start simple:

• Pick 2–3 content categories (behind-the-scenes, customer stories, design tips)

• Rotate through them weekly

• Use the same tone, same voice, and same values everywhere you show up

Consistency isn’t about being perfect—it’s about being rememberable.

Wrap-Up:

If you’ve been blending in and feeling invisible… it’s not your fault. Most florists were never taught how to market their business—especially in a way that feels authentic.

But you can learn.
You can stand out.
And you don’t have to do it alone.

I’m teaching florists exactly how to build a brand that attracts and sells inside my program Stand Out & Sell. We just wrapped Week 1 (branding!) and Week 2 kicks off soon—there’s still time to join!

Want the details? click here to join now.