Feeling Overwhelmed by Social Media? You’re Not Alone.

Running a flower business is already a full-time job. Between designing bouquets, managing orders, and keeping customers happy, the last thing you need is another task piling up on your to-do list.

And yet… social media keeps calling your name.

“I know I need to post, but I don’t have time.”
“What should I even post about?”
“I keep hearing I need to be on Instagram, Pinterest, and Facebook—but how?!”

If this sounds familiar, you’re in the right place. You don’t need to spend hours on social media every week to make it work for your floral business.

You just need a simple, repeatable system.

In this post, I’m sharing a 3-step social media plan to help florists like you:

• Create content that actually brings in customers

• Show up consistently (without spending hours online)

• Repurpose your content across multiple platforms without extra effort

Let’s dive in!

Step 1: Create One “Core” Post Per Week

One of the biggest social media mistakes florists make? Trying to post something new every day.

Here’s the truth: You don’t need more posts—you need a strategy.

What’s a “Core” Post?

A core post is one high-quality, strategic post that can be repurposed across different platforms.

Think of it as the “main event” for the week.

What Should Your Core Post Be?

It depends on your goals, but here are a few ideas:

• Customer Education: “How to Keep Your Flowers Fresh for 10+ Days”

• Behind-the-Scenes: “A Day in the Life of a Florist During Wedding Season”

• Promotional: “Spring is Here! Our Freshest Tulip Bouquets Are Now Available”

• Personal Story: “How I Started My Flower Business from My Kitchen Table”

This one post will be the foundation of your content for the week.

Step 2: Repurpose That One Post Across Multiple Platforms

Here’s where the magic happens. Instead of creating brand-new content for Instagram, Facebook, Pinterest, and beyond—you take your one core post and repurpose it everywhere.

How to Repurpose Your Post in Less Than 10 Minutes:

Instagram Post – Take your core post, turn it into a carousel or single image post with a caption.
Instagram Reel – Record a quick 10-second video sharing the main takeaway.
Facebook Post – Copy and paste the Instagram caption onto Facebook.
Pinterest Pin – Create a simple graphic in Canva and pin it with a link to your website.
Email Newsletter – Use the post’s key points to send a quick email to your list.
Blog Post (Like This One!) – Expand your idea into a full blog post for SEO.

Pro Tip: Batch your content in one sitting. Write your post, then quickly tweak it for each platform. This way, you maximize your reach without extra work.

Step 3: Use a Simple Content Schedule to Stay Consistent

You don’t need to post every day—but you do need consistency.

Here’s a simple, stress-free schedule you can follow:

The 3-Day Posting Plan for Florists

Day 1: Post your core post on Instagram & Facebook.
Day 2: Share a behind-the-scenes Instagram Story about the same topic.
Day 3: Repurpose your post into a short-form Reel or Pinterest Pin.

That’s it! Three days of posting per week. No overthinking, no burnout—just a simple, sustainable plan that keeps you visible.

Bonus: Need Social Media Post Ideas?

If you ever feel stuck on what to post, here are quick & easy florist content ideas:

Monday: Share a beautiful flower arrangement & talk about your favorite blooms.
Wednesday: Post a quick behind-the-scenes clip of your shop/studio.
Friday: Educate your customers with a flower care tip or seasonal bouquet recommendation.

Save this post so you never run out of content ideas again!

Final Thoughts: Social Media for Florists Can Be Simple

You don’t need to post every day. You don’t need to spend hours online.

You just need a repeatable system.

By creating one core post, repurposing it, and following a simple schedule, you’ll:

• Stay consistent without stress

• Show up where your customers are

• Build a brand that people recognize & trust

Now, let’s make it easy for you!

Want help creating a simple, stress-free marketing strategy for your flower business?

Join my 5-week program, Stand Out & Sell, where I teach florists how to market their business with confidence—without spending hours online.

Doors close soon—grab your spot here!