Meet Kristal, an expat living in Europe with roots in Malta and married to an Irishman. Coming from a family with a strong entrepreneurial background, Kristal's journey into business began at an early age.

Her professional path has been defined by her success in the fast-paced world of iGaming, where she transitioned from acquisition to retention marketing. Over the years, she managed high-budget, in-house campaigns, consistently setting revenue milestones for the companies she served.

Kristal's core strengths revolve around problem-solving, ideation, and brainstorming. She has a unique ability to break down complex challenges into actionable steps, while her talent for teaching and guiding others is reflected in her clear, relatable communication style.

She embraces Einstein's philosophy: "If you can't explain it simply, you don't understand it well enough".

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In her most recent role as Head of Casino Product for a Baltic market, she discovered her passion for leadership. Guiding her team to exceed growth targets, she leveraged a blend of processes, tools, and strategic frameworks to deliver impactful results.