Fractional CMO for Real Estate Firms
20+ years experience | $10B+ in advised CRE portfolios
Trusted by CEOs and Founders, Asset Managers and Capital Partners
You can't improve what you can't see.
You’ve built a powerful business but your marketing is still running on bloated agencies, fragmented tools, and KPIs that don’t map to actual revenue.
Your company is spending more than $30K/month on marketing but you can’t see exactly what’s working, where it’s going, or how to scale it.
Sounds familiar?
HOW WE CAN HELP
What happens when clients work with 7 Rivers Marketing?
Clarity, performance, investor trust, and team growth
Defined marketing systems that link to ROI and profitability
Six figures of wasted marketing spend reallocated within the first quarter
Brand visibility score improved by 25% in the first quarter
Remotivated team, secure in their role and performing at a higher level.
Higher retention and lower recruiting costs
Aligned messaging across the corporate profile and portfolio of properties
When Shannon leads, clarity returns. Decisions move faster. Teams align. And growth becomes predictable, not accidental.
Working with Shannon as our Fractional CMO has been a transformative experience for MetroNational. Her expertise in commercial real estate marketing and leadership has elevated our brand strategy and delivered measurable results across multiple initiatives. Shannon brought clarity and direction to our marketing efforts, aligning our campaigns with business goals while fostering collaboration within our team. We’ve seen a significant improvement in our marketing ROI and overall team functionality under her guidance.
- KEN JONES, CHIEF EXPERIENCE OFFICER
PROCESS
How it works
Discovery Call
We identify your company's goals, challenges, and where your marketing systems are breaking down.
Marketing roadmap
I develop a custom marketing roadmap and systems map that defines what to keep, cut, and scale for measurable growth.
Marketing System
You gain a unified marketing system that drives ROI, clarity, and confidence across your team and portfolio.
YOUR INVESTMENT
Services
Fractional CMO
Engagement
Strategic Leadership
● Weekly leadership sessions with the CEO and marketing team
● Proprietary CMO-led growth strategy developed by Shannon to align to corporate goals and development phases
● Campaign Strategy framework setting priorities and growth milestones
● Shannon will have executive oversight of marketing operations, team structure, and vendor ecosystem (Leading the teams via Daily Meetings and Weekly Goal Sessions)
Brand and Positioning
● Comprehensive brand, digital, and website audit (This is a fully built-out strategy document the client owns and keeps)
● Refined brand positioning and messaging map (This is a fully built-out strategy document the client owns and keeps)
● Portfolio-wide consistency and asset alignment plan (This is a fully built-out strategy document the client owns and keeps)
● Brand architecture rollout guidance for all markets and properties
Systems and Operations
● Custom Marketing Systems Map (keep, cut, scale framework)
● Team Skills Matrix identifying capability gaps and succession needs
● Vendor Audit Matrix Framework to uncover waste, overlap, or underperformance
● Implementation of project management workflows (Monday.com or similar via 7 Rivers Marketing Account if client doesn’t have an existing project management tool)
Data and Measurement
● Custom KPI Tracker tied to ROI, visibility, and leasing performance
● Analytics and attribution dashboards (GA4 integration)
● Executive-level reports with data-driven insights for leadership review
Performance and Growth
● 90-day Optimization Plan with measurable milestones
● Campaign efficiency improvements (average six-figure reallocation of spend)
● Long-term team mentorship and marketing leadership continuity
CMO
Advisor
Strategic Oversight
● Bi-weekly strategic sessions focused on high-level direction and accountability
● Review of current campaigns, team performance, and resource allocation
● Access to proprietary 7 Rivers frameworks and KPI dashboards
Brand and Messaging
● Advisory-level refinement of positioning and storytelling
● Input on new launches, portfolio campaigns, and internal alignment
Operational Guidance
● Vendor review and contract optimization
● High-level performance reporting and executive summary templates
● Mentorship for in-house marketing leadership
Outcome
Provides steady executive alignment, structure, and accountability for teams that already have day-to-day marketing support but need senior-level direction.
MARKETING SYSTEMS
AUDIT
Audit and Analysis
● Full brand, digital, and systems assessment
● Review of all vendors, platforms, and processes
● Identification of inefficiencies, redundancies, and cost-saving opportunities
Deliverables
● Marketing Systems Map visualizing your current ecosystem
● Audit Report and Recommendations: what to keep, cut, or scale
● 60-minute executive presentation reviewing findings and next steps
Outcome
Delivers a blueprint for optimization and growth, giving firms clarity on how to streamline spend, improve performance, and prepare for scalable success.
MEET THE FOUNDER & CEO
Shannon Bedinger
Shannon Bedinger is the Founder and Fractional Chief Marketing Officer of 7 Rivers Marketing, one of the only marketing consultancies in the U.S. dedicated exclusively to the commercial real estate industry.
With over 20 years of experience across every major asset class and more than 50 mixed use projects nationwide, Shannon has partnered with some of the country’s top investment and development firms to build brands, unify teams, and turn marketing into a measurable business driver.
Her work spans billions in portfolio value, blending strategy, design, and data systems that tie directly to visibility, leasing velocity, and investor confidence.
Shannon’s strategic approach to marketing and in-depth knowledge of commercial real estate helped us target our audience in ways we hadn’t imagined. From planning to execution, attention to detail and commitment to results set 7 Rivers apart.
- Brandon Eads, Fifth Corner
FREE
The CRE Marketing Cost Recovery Map
The CRE Marketing Cost Recovery Map is a diagnostic tool built for leaders who want clarity, control, and a unified system that actually performs. The map breaks down:
the pain signal that reveals each leak
the operational impact it creates across the organization
the fix required to stop the drain and recover spend
the system changes that produce predictable, measurable lift
unlock the secrets to marketing success
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